7 Most Lucrative Freelance Writing Niches.

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7 Most Lucrative Freelance Writing Niches in 2021.

Writing is one of the most common skills, highly on-demand in 2021. It’s still a relevant skill that you can make money from online or offline. Potential clients or companies are ready to hire you once you know how to string words together cohesively and coherently to meet their target audience. As common as “writing” is as a skill, only the outstanding or versatile, or the most creative writer gets the job and eventually get the money in his bank account. In few words, writing is still a relevant and lucrative skill in 2021. 

Many people who have the enthusiasm to write and earn from it tend to go into freelance this days, as we are in the “digitalist” period— age of digitalism— everything now on the web or internet, looking for freelance writing gigs or writing gigs on platforms like Upwork, Fiverr, ProBlogger, etc. Also, many writers leverage the social media platfoms like Facebook and LinkedIn, especially. However, many beginner writers who want to earn from writing do not know their niche or the niche they should specialise on, which is the money making or profitable.  

Freelance writers who are mostly side hustlers or beginners in the game find it perplexing to choose a particular niche which they can flaunt their expertise in. 

If you’re reading this article, you might be one of them beginners freelance writers who thinks choosing a niche is like rocket science or something difficult. In fact, some writers have the mental preparation to write on every niche. This is not gonna work out. In this article, I’ll be discussing the most profitable writing niches in 2021. 

Before going into the list of the most profitable writing niches in 2021, you should understand what a niche is and how to choose a freelance writing niche you think you’re expert at. 

READ ALSO: High-earning digital skills to make money in 2022

What is a Freelance Writing Niche?

This question must have been running through your mind and probably giving you slight headaches. But no worries, I’ll tell you what a freelance writing niche is.

A freelance writing niche is often confused with a web content writing niche or a blogging niche. A freelance writing niche is the “kind of writing” you do as a freelancer. Your niche shows the of writing services you offer to clients which is distinguished from other kinds of writing services. 

While a web content writing niche is mainly for the internet, it includes blogging and other related forms of SEO writing. It involves choosing a particular subject to discuss about. E.g: Fashion, lifestyle, food, health, culture. 

Both are often confused with each other.

Now let’s move on to the list of lucrative freelance niches you can delve into in 2021.

  • Copywriting
  • SEO Writing
  • Blogging/ Blog post writing
  • Email content writing
  • CV/résumé writing
  • Journalism/Feature Writing
  • Ghostwriting.


From the mid 2010s (2015 up until now), copywriting has been reviewed by many as the most lucrative writing profession. Many writing professionals have taken copywriting as their niche of specialization because of its money making nature. In fact many copywriters attest to fact that it’s an ideal way of writing to riches.

Copywriting involves writing ads copy, sales page of advertising pieces in a persuasive tone, compelling target audiences or potential customers to take a particular action. 

According to Wikipedia, Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Usually, copywriters work for marketing agencies or digital marketing agencies, but nowadays, many copywriters work as freelance copywriters or contract staff.

SEO Writing.

Since many firms and businesses have websites now, they’ll surely wish to rank their content on the search engine, especially Google. This is when the SEO writing specialist is needed. 

The SEO writer is an SEO specialist as well as a writer. He has double skills, which he applies to a web content, landing page or sales page. He has the ability to do keyword research, stuff keyword moderately in a website article or blog post, write meta descriptions, and other on-site SEO activities. 


Blogging and SEO content writing are usually used interchangeably, or oftentimes seen as the same. Yes, they are related but are not the same. A blogger chooses a particular topic like finance, health, lifestyle, food, fashion, etc, and develops develop keywords articles around it. 

Similarly a blog post writer helps a company talk more on a particular product(s) on a web page to convince their target audiences to take an action or click a link.

Email Writing.

Email writing could be either be formal or informal depending on who you’re sending the mail too (target audiences or reader). However, most emails written recently are written in form of a newsletter, press release, or even ads copy, but in email format. 

Social media managers, digital marketers, and bloggers often possess this skill. It’s a lucrative kind of writing when you eventually find the right clients.

How to Choose a Freelance Writing Niche.

For many budding writers who would like to get into freelance, choosing a niche won’t can be quite worrying to some, or unnecessary. It is necessary for you to pick a niche of specialization and develop your brand as a freelance writer whose known to display expertise in his niche. 

Choosing your niche depends on what kind of writing you can do best— your writing ability (s). In fact you can do two niches at the same time on two different freelance spaces. That’s a good idea right! For example, if you’re ba digital marketing expert, or social media expert, web content writing or copywriting might be an absolutely cool choice for you. 



Artful is a budding lifestyle journalist, content writer, who loves to make research and provide the best stories for human consumption. He is addicted to milk, ice cream, travels, adventure, and discovering a new culture.

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